Hello, I’m Chris Sams.
Over the years, I've been blessed with the guidance of key mentors during pivotal phases of my lyfe, each offering invaluable wisdom that’s shaped how I think, how I live, and how I lead. Through a journey of deep self-exploration, I’ve cultivated a harmonic relationship between mind, body, and soul. Creativity and play have become the alchemical tools of transformation, igniting growth while deepening insights.
With practicing the art of patience and meditation, I’ve embraced the stillness where truth and answers reside, allowing lyfe’s quiet insights to guide my path. This ongoing reflection has not only illuminated my own journey but also inspired me to share these universal codes, helping others find their own paths to wholeness and fulfillment.
Every year, I return to the thinking well… exploring new courses, workshops, and soul-shifting books that stretch my lens and sharpen the way I serve. Delving into the depths of human nature, philosophy, psychology, spirituality, nutrition, body movement, and biohacking. This quest for knowledge is also enriched by the wisdom and diverse perspectives of the several transformational coaches with whom I’ve worked since the age of 23. These experiences and revelations have been distilled into the wellspring of insights that I embody and openly share.
It is with deep honor and unwavering commitment that I guide my clients toward their truest north, helping them unveil and embrace their fullest potential, creating a lyfe in alignment with their highest aspirations.
L.Y.F.E tm (Living.Your.Fullest.Expression)
The Transformation
12 trips around the sun aka dozens of donut trips
13 years of age
14 trips around the sun
15 years young
Twenty-five… where questions got sharper and visions grew deeper
17 years, high school graduation with my grandparents
24 trips around the sun landing my first magazine spread
Stretching out the last year in my 30’s
Currently ~ 4 Decades in … and feeling like I’m twenty-something
Where and how it all started:
The Myth of “Great Genetics”
And What Really Happened Instead
I have come to realization that us humans enjoy a tidy explanation, myself included! I’ve been guilty at times for assuming a narrative that doesn’t always land on truth… it’s easy to judge a book by its cover, yet when we take the time to open the pages of the book. We might surprise ourselves with what we discover. You notice someone who’s fit, strong, and carrying themselves with quiet confidence, and your mind naturally begins to weave a story that feels simple and logical. “Oh, they must have great genetics,” you think, as if that alone explains their success. It’s a neat little bow, tied up to make sense of something that might otherwise feel out of reach.
But here’s the truth: that’s rarely how it works. It certainly wasn’t for me. And chances are, it isn’t for them either. The journey to strength, both inside and out, is almost always far more complex, more layered, and more human than all of the stories we tell ourselves.
If genetics were the whole story, I would be a different character entirely. Most of my family members are obese and trapped in an endless tug-of-war with sugar addiction. I know this struggle intimately because I’ve lived it. Still do, to be honest. I’m a recovering sugar addict, emphasis on recovering. This isn’t a backstory I share lightly, but it’s essential to understand why I chose this path. The roots run deep. I grew up watching my father wrestle with morbid obesity… standing at 5 foot 9in and weighing 330+ pounds. During my youth, observing his daily battles forever changed me.
It wasn’t one dramatic moment. It was a slow, quiet revelation. Seeing him out of breath after climbing a single flight of stairs or watching him struggle to bend down and tie his shoes didn’t just make me feel for him; it made me wonder, is this my fate or future too?!? And maybe that’s where it all started… not with a burst of motivation, but with a hint of fear. I wanted something different for myself. For my father. For anyone who might feel stuck in that same cycle.
The Body I Didn’t Recognize
People see me now and assume I’ve always lived in this body… a vessel that moves fluidly feels strong, and wears energy like a second skin. But that’s not how it started. For five long years, from 6th through 11th grade, I lived in a body that felt like it wasn’t mine. The word “husky” was thrown around. A gentle euphemism. Kids are rarely that kind. “Chubby” was the less delicate version. The playground isn’t a place for soft words.
I was on sports teams but not “sports-shaped.” There’s a certain kind of isolation that comes with that. You’re in uniform, but you don’t feel like part of the team. You feel eyes on you, some indifferent, some cruel but every glance feels like an X-ray, like they can see more than you want them to. It sticks with you, that feeling of not belonging. It follows you off the field, into the hallways, into your home. It lingers.
But somewhere in that loneliness, a seed was planted. I didn’t want to wear that invisible badge forever. I wanted to trade it for something else. I didn’t know what it was yet, but I knew it wasn’t this.
The Barnes & Noble Classroom
It’s funny how an ordinary moment becomes the origin point of something extraordinary. I was 12 years old, wandering a Barnes & Noble with my mom & sister. While my mom browsed the self-help and fiction aisles, my sister buying coffee and snacks @ the Starbucks, I found myself drawn to the magazine rack. Specifically, that rack… the one lined with issues of Men’s Fitness and Men’s Health.
It wasn’t a casual glance. It felt like something more spiritual. I sat cross-legged on the floor, yes, kind of like a meditation position before I even knew what yoga or meditation was… flipping through glossy pages of bodies that seemed otherworldly. But I wasn’t just staring at physiques. I was studying the human body like an artist. I read every article on nutrition, metabolism, training splits, and the biology of muscle growth like it was scripture. Not just looking for answers… I was looking for a map to eventually point me towards the treasures within.
At 12, I didn’t have the language to call this “personal development” or “self-study.” I just knew I was searching for something. Every weekend, I’d return to that rack with a pen in my pocket and a head full of questions. I wasn’t preparing for a written test; I was preparing for a test you take every day of your lyfe.
The Math of Change
By high school, something was different. Not all at once. Not suddenly. But gradually, like the way water wears down a smooth stone. My clothes fit looser. My energy wasn’t just something I had to summon, it lived with me now. Workouts stopped being punishment and started being fuel. This wasn’t some miracle or divine transformation. It was physics. It was math. It was the slow, steady compounding of effort over time.
But here’s the plot twist, the most profound change wasn’t physical. It was mental. I learned that the things you consume… food, thoughts, habits, energy become you. Every choice I made about what I fed my body, my mind, and my spirit was another page in a larger story. The more I respected that process, the more I saw the world respond.
People see your change before you do. In the school hallways, the teasing & name calling eventually stopped. The stares shifted. They weren’t gawking at the weight I’d lost. They were seeing something deeper. People recognize self-respect when they see it because it’s rare. I realized something crucial: people will always treat you the way you treat yourself.
At 17, I knew what I wanted to do. I didn’t just want to change myself. I wanted to show others how to do it too. I didn’t want to be a “trainer” in the gym-rat sense of the word. I wanted to be a guide. A bridge between mind, body, and soul. Because once you understand that those three are inseparable, everything changes.
Full Circle at 24 Years Old
Here’s the part of the story I almost don’t believe myself.
I’m 24 years old, walking into a Barnes & Noble. I’m not 12 anymore, but I still glance toward the magazine rack. I see something I’ve seen a thousand times before, Men’s Fitness, Men’s Health, all lined up like old friends. But this time, something stops me. It’s a highlighted feature on the cover, with my name on it.
I stand there for a second, longer than I probably should. Not in shock, but in recognition. I see myself, the younger version, the 12-year-old kid on the floor, looking for a map. I see him, and I hear him say, “See… We did it!!”
As I walk over and pick up the magazine, It’s heavier than I expected, as I slowly turn the pages, I come to discover that I have a center fold piece, maybe that’s just the weight of everything it took to get there. Every weekend in Barnes & Noble, every workout I didn’t want to do, every doubt I had to silence, it’s all in this weight I’m holding.
I bought that magazine. It sits on a shelf in my home as a reminder. Not of the “win” but of the work. Because moments like this aren’t born from luck. They’re built, brick by brick, inch by inch. And sometimes, they come back to remind you: Yes, it was worth it.
The Shift from Health & Wellness Coach to Vibrational Coach
After nearly three decades of studying, living, and breathing this world of transformation, I realized something. The words Personal Trainer or Health & Wellness Coach felt too small. Too flat. This was never just about push-ups and meal plans. It was about energy. About vibration. Every nutritional choice, every thought, every rep, every belief, it’s all frequency. And the frequency you live on determines the lyfe you live in.
When you learn to upgrade your vibration, everything shifts. Your mind. Your body. Your relationships. Your world. It all moves. It has to.
At 12, I sat on the floor of Barnes & Noble, looking for answers on a page. At 24, I stood in front of that same rack, holding the proof in my hands. And now, at this point in my lyfe, I know something I wish I could tell my younger self:
The answer was never in the magazine. It was always in me.
And it’s in you too.
Your version of Barnes & Noble is waiting for you.
Your version of the magazine cover is waiting for you.
Your future self … 5, 10, 12 years from now is counting on you to start collecting those bricks today.
You don’t have to know how it will all play out. You just have to start.
Because one day, you’ll walk back into the place where it all began, and you’ll see yourself on the cover. Maybe not a literal cover, but your version of it. It might be a promotion, a relationship, or a dream you thought was too big for you.
But it’s not too big for you.
It was built for you.
Brick by brick.
Page by page.
One tiny, daily, unglamorous decision at a time.
Stay with it.
Don’t stop.
Because I have undeniable confidence… if you do, one day you’ll stand in front of it and say,
“We did it.”






